
Meet the Team
Driven by people. Built on leadership. Focused on growth.

WHO WE ARE
Our Story
Catalyst is a team of ambitious professionals focused on helping brands grow through direct marketing and face-to-face customer engagement. We believe the strongest campaigns are powered by strong people, clear communication, and consistent execution.
Our environment is built around leadership, development, accountability, and creating opportunities for people who are ready to grow.
LEADERSHIP
The People Leading the Way

Yoseli Hernandez
Campaign Manager,
Renewables Division
Yoseli serves as a Campaign Manager within the Telecommunications Division, where she leads team development, campaign execution, and customer engagement initiatives with a strong focus on growth and performance. Originally from Cicero, Illinois, Yoseli is a first-generation immigrant who brings drive, resilience, and a deep sense of purpose into her work each day. From the moment she joined the team, Yoseli adopted her personal motto—“Yoseli Making It Happen”—a mindset that reflects her commitment to proving her value, delivering results, and continuously pushing herself to grow both personally and professionally. She is passionate about leadership and the impact it can have on others. Yoseli takes pride in helping individuals develop their confidence, skills, and mindset, drawing from the same leadership principles that have shaped her own journey. Her favorite book, The Maxwell Daily Reader by John C. Maxwell, has played a key role in influencing her approach to personal growth and leadership. Outside of work, Yoseli enjoys spending time with her three dogs—Mia, Eli, and Minnie—who she considers a central part of her life. Known for her energy, determination, and people-first leadership style, Yoseli is dedicated to driving results while empowering those around her to succeed.

Ella Derro
Head of Talent Acquisition
Ella leads Talent Acquisition with a passion for connecting the right people with the right opportunities to drive long-term success. She partners closely with leadership teams to identify, attract, and hire high-impact talent, ensuring each hire aligns not only with business needs but also with company culture and growth goals. With a strategic and people-first approach, Ella is committed to building hiring processes that are efficient, transparent, and engaging from start to finish. She believes that a strong candidate experience is just as important as the outcome, and she takes pride in creating a seamless journey for every individual she connects with. Known for her keen eye for both skill and culture fit, Ella focuses on building meaningful, lasting relationships that benefit both the organization and the individuals behind it. Her goal is simple: to help companies scale with confidence while ensuring every candidate feels seen, valued, and set up for success.

Lucas Meier
Campaign Manager, Telecommunications Division
Lucas Meier serves as a Campaign Manager within the Telecommunications Division, where he oversees campaign execution, team performance, and client initiatives. He graduated from Aurora University with a Bachelor of Science in Marketing, bringing a strong foundation in strategy, branding, and customer engagement to his role. During his time at Aurora University, Lucas was a member of the men’s volleyball team and played a key role in elevating the program to a top 10 national ranking. This experience helped shape his competitive mindset, discipline, and ability to thrive in a team-driven environment. As the oldest of four siblings, Lucas developed leadership, accountability, and mentorship skills early on—qualities that carry into his day-to-day approach in managing campaigns and supporting team success. Outside of work, he enjoys competing in a local pool (billiards) league and spending time on road trips, always seeking new experiences and challenges. Lucas is known for his driven, team-oriented approach and his ability to execute campaigns that deliver results while building strong, cohesive teams.

Mohamad Assad
Campaign Manager,
Renewables Division
Mohamad Assad is a Campaign Manager with Catalyst, focused on the Renewable Energy campaign. He is passionate about helping others grow and develop, both personally and professionally. Mohamad enjoys working alongside his team, supporting their goals, and creating an environment where people can build confidence, strengthen their skills, and reach their full potential. He looks forward to continuing to grow with Catalyst while helping drive the success of the Renewable Energy team.
OUR VALUES
What We Stand For
Growth Through Action
We believe progress comes from showing up, learning fast, and applying feedback.
Professionalism in Every Interaction
We represent our team, our clients, and our brand with care, energy, and integrity.
Opportunity That Is Earned
We create room for advancement through work ethic, attitude, and results.
Team-First Mindset
We grow faster when we support one another, communicate well, and stay aligned.









